Our Story
Lucknow Threads was born from a deep-rooted passion for tradition, love for culture, and an unwavering sense of responsibility to preserve a centuries-old art form. Our journey began when our founder, Khushnoor Siddiqui, arrived as a new immigrant in Toronto, Canada, after spending her early years immersed in the vibrant city of Lucknow, India—a place where every thread of fabric tells a story, and every stitch reflects generations of craftsmanship.
Our Core Team
Khushnoor Siddiqui
Merchandising
Khushnoor is the visionary behind Lucknow Threads, driven by her passion to bring the intricate art of chikankari from her hometown of Lucknow to the global stage. As the Co-founder and Head of Merchandising, she has been instrumental in crafting a unique brand that resonates with Chikankari lovers across the world. Her dedication to preserving traditional craftsmanship while creating contemporary designs has positioned Lucknow Threads as a leading name in ethnic fashion.
Nitin Gaur
Technology & Marketing
With over 15 years of global experience in Technology and Marketing, Nitin Gaur leads the way in shaping the digital and brand presence of Lucknow Threads. His expertise in fast-paced environments allows him to constantly push the boundaries of innovation, striving to deliver exceptional customer experiences through technology. Nitin is dedicated to positioning Lucknow Threads as a global brand, proudly rooted in its heritage—made in Lucknow for the world.
Asma Akhtar
Production & Quality
Asma Akhtar brings over 30 years of expertise in manufacturing and quality control to her role as Head of Production & Quality at Lucknow Threads. With a deep mastery of chikankari production, she ensures that every piece reflects the intricate artistry of this craft. Her meticulous attention to detail and operational excellence have made her an integral part of maintaining the highest standards of quality for the brand.